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336 East 78th St · Upper East Side

(212) 988-5252

Smoothing Treatment · Upper East Side

Keratin Treatment that actually lasts

Three to five months of frizz-free, humidity-proof, blowdry-in-half-the-time hair. Performed by senior stylists on the Upper East Side since 2011.

From $250 · 2–3 hours · Lasts 3–5 months

What keratin does for your hair

Cuts frizz at the root

Even in NYC summers. Walk out of the salon and stay smooth through the next four months.

Half the blowdry time

Your morning routine drops by 15–25 minutes. Hair dries straighter on its own.

Humidity-proof

Subway platforms, summer rain, August humidity — your hair holds its shape.

The keratin process, step by step

01

Consult

Senior stylist reviews your hair history, color, and goals. We confirm keratin is the right call (vs. a Brazilian blowout or other smoothing system).

02

Clarify wash

Clarifying shampoo opens the cuticle and removes residue. This is what makes the treatment grip.

03

Apply keratin

Section by section, the keratin formula is brushed through every strand. We don't rush this.

04

Heat seal

Flat iron at the correct temperature for your hair type. This is the step that locks the treatment in for months.

05

Style

Soft finishing style so you leave looking like you just had a great blowout.

06

Aftercare

We send you home with the rules: 48–72 hours no wash, no clips, no ponytails. Sulfate-free products only.

Is a keratin treatment right for you?

Great fit

  • Frizz-prone or wavy hair
  • Hair that swells with NYC humidity
  • Long blowdry time you want to cut
  • Color-treated hair (we adjust formula)
  • Anyone tired of fighting their hair

We'd suggest something else

  • · Pregnant or nursing clients — speak with your stylist about alternatives
  • · Very damaged or chemically over-processed hair — repair first
  • · Clients wanting permanent straightening (different service entirely)

Still deciding?

We wrote a full breakdown comparing a one-time blowout to a keratin treatment — including who each service is right for and how to choose.

Read: Blowout vs. Keratin Treatment

Questions

Keratin Treatment FAQ

Smooth, shiny, three to five months.

Book your keratin treatment with a senior stylist on the Upper East Side.

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